We’re beyond proud to share that ‘Hegra After Dark’ has won Best Arts & Culture Event at the Middle East Event Show Awards!
Entertain X created this immersive theatrical experience—set among the ancient tombs of Hegra, Saudi Arabia’s first UNESCO World Heritage Site in AlUla, and it was one of the most meaningful projects we’ve ever had the privilege to create.
Over four months, and with more than 15,000 visitors, we brought the rich legacy of the Nabataean civilization to life under the stars in AlUla—through a powerful blend of storytelling, performance, and design.

This award is a true testament to the vision, collaboration, and creativity of every person involved.
Entertain X proudly led the full creative development of the show—including concept, narrative, direction, casting, costumes, music, choreography, props, and production design. We partnered with ImaginExperience, the lead event management company, who delivered the project seamlessly on the ground through expert operations and technical execution.

Special thanks to:
ImaginExperience for your trust, partnership, and brilliant leadership
The Royal Commission for AlUla, whose unwavering support helped bring this extraordinary vision to life
Our incredible team of artists, creatives, crew, and performers who gave their all to this unforgettable experience
Core Creative & Production Team
Creative Director / Producer – Zoe Jackson MBE
Director – Lina Attel
Co-Director – Omar Dmoor
Scriptwriter – Mofleh Al Adwan
Stage Manager – Sultan Omran
Cast Manager – Amr Ali
Costume Designer – Justyna Dobyszewska
Music Composer – Peter Ata

To our amazing actors, dancers, and musicians—thank you for breathing life into the Nabataean world with such heart and soul.
And to all our partners and vendors—your craftsmanship and dedication made this possible.
Here’s to more unforgettable experiences that celebrate the power of culture, history, and creativity.
This is just the beginning.

