OVERVIEW
A Viral Moment That Made History - Over 1 Billion Views
Entertain X (formerly Living the Dream Entertainment) was proud to produce one of the world’s most iconic flash mobs at St Pancras International on New Year’s Eve 2010.
Featuring over 100 professional and young dancers, the surprise performance was designed to uplift travelers and spread joy during the holiday season—while raising funds for the Teenage Cancer Trust charity.
Commissioned by St Pancras International, the performance marked a cultural turning point for the station, inspiring the installation of the public piano and the launch of live music programming on site. As one of the earliest large-scale flash mobs, the video continues to go viral, now surpassing over 1 billion views across social media platforms.
This landmark performance remains one of the most meaningful moments in the Entertain X story—where dance, community, and positive impact met on a world stage.
Scope Of Work
- Creative direction and choreography
- Talent casting, booking, and management (100+ dancers)
- Music selection and editing, and sound design
- Rehearsal planning and coordination
- Health & safety planning in a public environment
- Stakeholder liaison
- On-site production management
- Filming coordination (multi-camera setup)
- Video editing and post-production for viral distribution
- Fundraising support for Teenage Cancer Trust
