Celebrity Host | Movie Magic Meets Music

Entertain X delivered curated entertainment and immersive guest engagement moments for the IMAX launch event at VOX Cinemas, Mall of the Emirates, celebrating the next-generation movie experience in style.

The evening began with a red carpet arrival, where guests were met by paparazzi-style photographers. Attendees enjoyed a branded 360° photo booth, offering to amplify social buzz around the launch.

With live performances from male electric violin duo ‘Duo Violins’, who performed powerful renditions of iconic movie soundtracks—from Gladiator to Pirates of the Carribean —adding a dramatic, cinematic layer to the atmosphere.

The event was hosted by Kris Fade, popular Virgin Radio DJ, who brought energy, humour, and star power to the evening.

With premium entertainment, sleek staging, and guest-centric experiences, the launch created a memorable blend of music, media, and movie magic.